The Pros of Pay-Per-Click

Everyday, millions of people type keywords into search engines to find the products they’re looking for.

Pay-Per-Click advertising allows you to pay for your product to appear at the top of those searches, based on the keywords you choose. This means your product gets seen by the people who want to see it.

What’s more, you’re only charged for the clicks you get — so you only pay for your advertising when it actually engages someone.

Such a radical, efficient form of advertising has changed the way many businesses market themselves, and it’s now a vital part of their advertising plan. With online purchases surging enormously — and with 50% of those purchases preceded by search engine research — there has never been a better time to use PPC.

But then, there’s always room for improvement...

Get ready for the Pay-Per-Click that pays — sign up to take part in the adCenter Pilot now.

Sign up now
You will be leaving this site and will be redirected to our confidential sign-up page
Find the right customers for your product // Microsoft adCenter
…adCenter tells them apart // Microsoft adCenter
…adCenter tells them apart // Microsoft adCenter

Search engines a big hit

Over 20 million people in Canada visited a search engine in August 2006 = 93.5%of the Internet population (Comscore*)

Canadians want results

The Canadian Internet population generate 995 million of searches in August 2006 (Comscore**)
* Comscore Media Metrix, All locations, August 2006
**Comscore Qsearch, All locations, August 2006