Everyday, millions of people type keywords into search engines to find the products they’re looking for.
Pay-Per-Click advertising allows you to pay for your product to appear at the top of those searches, based on the keywords you choose. This means your product gets seen by the people who want to see it.
What’s more, you’re only charged for the clicks you get — so you only pay for your advertising when it actually engages someone.
Such a radical, efficient form of advertising has changed the way many businesses market themselves, and it’s now a vital part of their advertising plan. With online purchases surging enormously — and with 50% of those purchases preceded by search engine research — there has never been a better time to use PPC.
But then, there’s always room for improvement...
Get ready for the Pay-Per-Click that pays — sign up to take part in the adCenter Pilot now.



Search engines a big hit
Canadians want results
**Comscore Qsearch, All locations, August 2006