Pay-Per-Click is so successful because you know what you’re paying for.

Every time someone clicks on your ad, you pay. Simple and effective.

If you are selling bleach to homemakers, you still pay for the clicks from teenagers looking to bleach their hair.

If you deliver food, for example, you still pay for clicks from offices that want someone to deliver their packages.

Their clicks cost you.

That’s where adCenter comes in.

adCenter lets you specify when you want to advertise, and to whom. You can target by age, gender, location and time of day.

So you can choose to speak with homemakers rather than teenagers. Or advertise your delivery service at mealtimes, not at office hours.

And that’s not all.

Because adCenter places your ads on Live Search, you can use Sympatico/MSN’s detailed customer information to target your customers even more accurately — fine-tuning your campaign as you go.

By getting to know the customers behind the clicks, you can save time and focus on the people you need to speak to. All in all, this means a better return on your advertising budget.

Mind you, it helps that they’re already such a good audience...